In March 2023, Gangs of Lagos premiered on Prime Video — the first major Nigerian crime epic built specifically for international streaming distribution. Jade Osiberu wrote and directed it. Greoh Studios produced it. In its first week on the platform, it became Prime Video’s most-watched title in Nigeria and registered streaming performance that drew comparison to the early weeks of Blood Sisters on Netflix. The film — about three friends from the Isale Eko neighbourhood of Lagos navigating gang war, ambition, and loyalty over two decades — was also released theatrically in Nigerian cinemas before its streaming window, generating box office revenue that most streaming originals do not attempt.
Osiberu’s career trajectory is the story of a filmmaker who understood the streaming opportunity for African cinema earlier and more completely than most of her peers. Isoken (2017) established her commercial voice — a Benin-set romantic comedy that navigated cultural expectation versus personal desire with a formal precision that felt different from the Nollywood mainstream at the time. Ghana Must Go followed. Greoh Studios built its identity around quality-controlled commercial storytelling aimed at middle-class Nigerian and diaspora audiences. Then came the Prime Video deal and Gangs of Lagos, which was the largest canvas she had worked on and the most commercially ambitious production the studio had attempted.
The Scores
Box Office: 7.8. Gangs of Lagos had a genuine theatrical run before its Prime Video premiere. Ghana Must Go performed respectably at the domestic box office. Osiberu is not primarily a box office filmmaker in the Funke Akindele mould — her commercial model is theatrical-to-streaming rather than theatrical-dominant. The 7.8 reflects strong theatrical presence without the record-breaking scale of the top-ranked entries in this index.
Audience: 8.2. The diaspora audience for Osiberu’s work is the most commercially significant aspect of her audience relationship. She makes films that Lagos recognises as authentically Lagosian and that the Nigerian diaspora in the UK, US, and Canada experiences as a connection to the city and culture they left. That dual audience — domestic and diaspora — is the foundation of her streaming performance and the most durable commercial asset she holds.
Brand Value: 8.5. Greoh Studios is a brand with a specific identity: technically polished, commercially serious, Lagos-rooted, internationally ambitious. The Prime Video partnership elevated the brand to a level of international industry recognition that most Nigerian production companies have not reached. The studio’s track record — across romance, drama, and crime — gives it a range that single-genre studios do not possess.
Culture: 8.8. Gangs of Lagos is a culturally specific film. The Isale Eko setting, the Agemo festival, the specific textures of Lagos island’s historical and contemporary community life — these are not set dressing. They are the argument. Osiberu made a crime epic that is also a Lagos historical document, and that cultural specificity is exactly what made it resonate with the diaspora audience that felt it was seeing their city rather than a generic West African crime drama.
Streaming: 9.0. The highest streaming score in this batch. Prime Video’s most-watched Nigerian original at launch. The theatrical-to-streaming model she pioneered with Gangs of Lagos is now the aspirational template for Nigerian filmmakers seeking international platform deals. Her streaming score reflects that she reached the international platform first and performed credibly when she got there.
Overall: 8.4. Rising. The second Prime Video title and the long-term shape of the Greoh Studios pipeline are what this score is tracking toward.
Data sources: Prime Video launch performance (March 2023), Greoh Studios filmography, What Kept Me Up, Variety. — Emeka Eze. RollCallAfrica, May 2026.
